In today’s era, anybody using social media knows how beneficial it can be for businesses or start-ups for growth and promotion. However, if you want to go for brand marketing and want to utilize pictures for promotions and reach, Instagram would be the best choice for you. It’s self-evident that people remember images better than text. This is why Instagram is such a valuable marketing resource. Your feed should not only have a decent following, but your content should also have a fair amount of ‘likes’ in order to move ahead of your competitors and establish an appealing brand image.
There are many ways in which Instagram can help promote your brand via its platform. Some of the most common ways are:
Instagram Let’s Your Brand Connect With Customers across Multiple Channels
You can connect with clients across several platforms and enhance cross-channel engagement by including Instagram on your website. If you can link your website with the pictures you post on Instagram, your followers can easily go to your website once they visit your Instagram profile and see those pictures. The more attractive the pictures are, the more users would view them.
Instagram Lets Customers See Your Posts
Apart from Instagram, Facebook is also a great platform for marketing and promotion. But Facebook charges money for marketing or brand promotion and eventually, if you don’t want to pay for that, users on Facebook won’t be able to see your posts. But on Instagram, your every post can be seen by every one of your followers, unless and until you un-follow someone or block them. This implies that more visitors will be able to see your photographs and contents, resulting in increased brand recognition.
Instagram Hashtags Helps to Build Targeted Following
Hashtags are crucial because they allow you to focus your marketing on people who are specifically interested in your product or service. If you can search for hashtag titles that are most relevant to your brand, you can identify people who are specifically interested in that product or service and then directly target them.
Instagram lets you Stay Engaged with Your Customers
If you just post pictures or short reels about your brand and avoid communication with your customers, they might think twice before visiting your profile or purchasing something from you. You need to let your customer know you exist. You need to engage with them frequently. Instagram is a social media network that allows users to like, comment on, and share their favourite photos and videos. The more likes and comments your brand receives, the more visible it becomes.
Instagram Helps Draw Traffic to Your Website
If you are planning to promote your business via Instagram, you need to have a business profile on Instagram. A website link is an important part of your business’s Instagram bio. You simply need to put your businesses link on your bio and when any customer or user will visit your profile, the first thing they would notice is your username and bio. If they like the content of your profile, they would eventually visit your website. The more people visit your Instagram’s page, the more traffic your website would get.
Instagram Helps to Reach New Customers via Instagram Advertisements
Instagram lets you extend your reach to new potential customers with the help of Instagram ads, which are personalised and traceable. These ads feature would help you target specific demographics, include a link to your website, and collect vital user data to inform your other social media marketing campaigns.
These are some of the ways by which Instagram help to promote your brand but all of them come back down to one major factor, which is a good picture. So make sure you upload attractive pictures of your products and let Instagram’s updated features handle your brand’s promotion.