Digital marketing activities are pacing up and are being adopted by most businesses throughout the country. But even with the popularity and increasing demand of this industry, there are various myths and misconception surrounding digital marketing that is restraining companies and especially start-ups and small businesses to use it properly in their favour.
Let us dive into some of the common misconceptions related to digital marketing and debunk those myths.
Using cross-platform to promote business isn’t necessary
In many instances, businesses and marketers have this notion of focusing on only one platform to promote their or their client’s business. While focusing on one single platform may seem as a good idea at a glance, but engaging in as many platforms as possible to promote your business is what really accelerates your results because at the end of the day it is all about getting the maximum reach and convert leads into customers. Focusing on various online platforms from mobile, search, video and social media increases the chance of pushing your brand to more visibility and is an effective way to get more engagement.
You need to be good at tech
It is true that technology plays an important role in digital marketing as the name itself suggests. But even it is all about taking things online and dealing with websites, building links, tracking analytics and following algorithms, at the very core it is still all about marketing itself. Digital marketing is nothing but an advanced way of doing marketing successfully with the help of technology. Digital marketing will help you do target a specific audience to reach, track their behaviour and strategize accordingly which lets you save time and money but these features cannot be helpful if you lack the basic understanding of marketing.
You cannot perform one-to-one marketing
While it can be true for traditional marketing, in online marketing personalising plays a major role to convert your leads into potential customers. When you running your marketing campaign based on a customer persona, your audience can relate with your content which helps them to build a long-term connection which in turn helps your business to gain authority in your niche.
You don’t need to publish regular content
While setting up a website can be an overwhelming task at first, but the actual marketing phase starts right after that. As much as it is important to have a live website that provides a decent UX, publishing valuable and relevant content regularly is also crucial to attract an audience so that it can increase brand visibility.
Digital marketing can be a boon to your business despite the size and industry you are in. While it is important to get familiar with the different aspects, addressing the misconception surrounding this industry is also necessary to understand its potential.