These days launching a blog is easy. All you need is a hosting provider, a website builder like WordPress or Blogger, and a domain. It is not going to cost you a fortune as well. However, the real trick lies in getting traffic or making it up on the search engine results page.
Every day thousands of blogs are launched which makes it extremely difficult to stand out in the ocean of websites. Your blog no matter how rich and useful the content is and how much effort you put in will be of no use, if your readers are not able to find it. So, an important task of a blogger is to promote their new blog.
Now, what happens with blog promotion?
When you choose to promote your blog, it starts getting noticed. More and more people get to know about your content and your brand. If you are trying to promote your business through your blog, promoting your blog is extremely important.
Different companies choose different ways of promoting their blog. None of the methods involved in blog promotion are complex or difficult. However, the trick is to be consistent and ensure you are promoting your blog in the right places, otherwise, in spite of putting in all your efforts, you are not going to see results. If you are choosing the wrong places for blog promotion, it is not going to help you.
So, will it cost a lot of money?
No, promoting your blogs online will not cost you money. There are several ways by which you can bring traffic to your website. Most of these methods are FREE and do not require you to subscribe to anything or pay money. So, all that is needed is your time, efforts, dedication, and consistency.
Ways To Promote Your Blog in 2021
Here are some of the easiest ways to promote your blog in 2021
Link building is here to stay – if you wish to promote your blog in 2021 for Free, link building is your answer. Once you have created the content, you can get started with building organic links.
NUMBER ONE – Organic link building:
You must have heard about it several times. It is true that to rank on search engines, you must put in a lot of effort in building organic links.
For many successful bloggers, link building is a long-term strategy for their blogs. So, what are the most popular ways of building links?
Popular ways of building links are:
- Guest Posting
- Directory submissions
- Profile setup on different relevant sites
- PR distribution
NUMBER 2: Social Media Sharing:
Social media today does not need any separate introduction. If you have a blog, you are obviously active on different social media platforms. Now, it is the opportunity to share your blog on different social media platforms.
One of the best ways of promoting your blog is to share it on various social media websites. But remember, you cannot do this overnight.
You must invest your time to build a strong social media presence. You must create a social media content calendar with engaging posts. Sharing content, information, videos, infographics, and relevant posts regularly helps in driving relevant and new traffic to a blog post.
You may choose not to mention your blog post on social media. You can simply aim to gradually increase your followers. As you keep sharing posts or information on what interests you, your followers may gradually become curious and come to check out your blog all by themselves.
So, what are the social media platforms where you can promote your blog? The list is known to you –
You can also look for active groups on Facebook, Twitter, Instagram, Quora and start interacting in these groups. It will help in building a base of followers.
NUMBER 3 – Build Links with Quora
Quora does wonders in promoting your blog
The question-answer website Quora does not need any introduction. How many times have you asked Google something and Quora answered it for you?
On Quora, you get not just one answer but several answers from different individuals. Thus, you get the opinions of different people. If you manage to create a strong Quora presence, you will be able to direct traffic to your blog, slowly and steadily.
How Quora Makes a Difference
Quora is one of those platforms which helps in engaging people. People who have an interest in the topics you choose to discuss on this blog will be naturally interested. Thus, for any new blogger who is just starting out, Quora can be a great platform to carry out promotions.
So, how do you go about it in case you have not used Quora?
You simply need to visit Quora and answer questions that are related to your niche. No, you will not just copy and paste your URL because it will look quite spammy.
You must be honest here and help Quora users. There is a need to provide useful answers otherwise you are not going to help others. You can keep your blog URL on your profile so that users have their way.
NUMBER 4 – Pinterest
Thousands of bloggers and writers are now using Pinterest to promote their blogs online. It is one of the best sources for getting organic traffic.
If you are using Pinterest, keep in mind that that visibility is all that matters. Thus, you have to cater to the requirements of your targeted audience in every way. Thus a good solution is to create many boards. If you have multiple boards, you will get attention.
For example – You have a digital marketing blog. You can create different boards for different sections like –
- Google Ads
- Guides and Tips
Thus, with different boards, your readers will have an opportunity to select boards where they can find things that matter to them the most.
Also, if you are using Pinterest, try not to use FREE images available online. Put in a little effort and customize images with messages. These days there are several online platforms that help in creating images absolutely free. Also, do not forget to add a description of the board.
NUMBER 5 – Niche Bookmarking
There are several bookmarking websites that help in generating relevant shares & traffic. You can share your blog link on these social bookmarking websites.
These were some of the easiest and FREE ways to promote your blog online. I am sure you will succeed. Do let me know if you use any other technique.
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