7 Types of Engaging Video Content That Viewers Love to Watch
Content marketing has seen an evolution over the past three to four years, with increasing importance put on video content. In the age of mobile marketing, video content has emerged as one of the most effective strategies used to connect with their intended audience. In this age of mobile marketing and internet connectivity, smartphone users find engaging videos irresistible.
This opens an immense opportunity for video marketing. It provides many opportunities for marketers to offer their target audience video content throughout their purchasing journey. Videos that contain a message, educate them on a product or service or make them aware of a brand, all contribute towards consumers making their purchase decisions faster. Marketers can focus on certain types of video content that can grab their audience’s attention. Some of them are explained in brief below.
Different Types of Engaging Video Content
Animation always provides visual and emotional stimulation to anyone experiencing them. This applies in the marketing world as well, as it helps create a new dimension of a brand, as well as have that “outside the box” factor that makes a content memorable. Uploading bite-sized video content which are short, fun, quirky and to the point can go a long away towards brand and customer engagement.
Behind the scenes videos
Preparing and uploading a “behind the scenes” video depicting the company background can go a long way. It contributes towards brand storytelling which allows a company to motivate their employees and captivate customers. Videos that reveal a brand’s culture offer their viewers an immersive experience. It effectively pulls back the curtain and allows “would be” customers to engage on a personal level with the brand. It also showcases the work ethics of the organization.
Email marketing can be used to send users targeted content using contact information obtained earlier. Marketers use this opportunity to send a video to catch the attention of users. They can use “Call to Action” statements at this stage to differentiate themselves from their competitors. The main aim is to remind customers about the brand’s product or services without getting into their personal space too much. However, the mils shouldn’t appear too spammy or generic as it can have the opposite effect on a brand goodwill.
Personalised, customised videos
Personalisation and customization are both priorities in this modern age. This also extends to marketing where people feel happy when a brand provides a personal touch and make them feel special. Personalised videos can benefit the company in almost every stage of a buyer’s journey. Marketers can use existing information about the customer’s preferences, buying habits and past purchases to build content for the video.
People go for virtual webinars to learn from the host and the fellow guests about topics that matter to them. They are also an excellent tool to promote using paid ads. For example, marketers can use Facebook ads to drive up numbers for their webinars. They can then leverage that traffic to generate even more leads. Some of the most popular topic ideas include: reviewing a product with existing customers, hosting a FAQ section with existing customers, hosting a roundtable panel discussion. Webinars don’t have to be hosted that often to have an impact. Weekly or monthly webinars can generate a decent ROI for any organization.
Product Review Video
Product reviews are a good tool to use when an organization wants to establish trust with its audience. It’s one of the most helpful types of content for a customer, especially those who are considering buying a new product. Through product reviews, brands can answer common questions, clear doubts and showcase unique features of the product. Customers thus receive all the information they need to make a well-informed purchase decision. The product review videos should be information accessible, positive, less subjective with faster speech rates that are proven to have more impact on an audience.
Testimonial videos put the spotlight on an existing customer, showing viewers how happy their products and services make people. Brands should reach out to their satisfied customer base and create genuine video testimonials. It makes the brand credible and trustworthy. It also allows customers to explain processes, benefits and their experience from a different perspective that might appeal to others watching. They are also more believable, as a random person talking about a brand appears more legitimate compared to an ad.
Digital marketers can use video content to showcase important aspects of a brand while integrating fun graphics, spunky voiceovers, engaging music, or stylistic pictures. However, success depends on how videos are used in the overall marketing strategy. This is why companies should always hire digital marketing partners who offer expertise in this field to keep ahead of the curve.
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Why Investing in Google Ads Can Prove to Be Beneficial for Your Business
Marketing strategies have gone through a lot of changes especially after the dawn of internet usage. This upgrade from traditional to digital platforms includes new approaches, algorithms, and tools to consider. Among different aspects of digital marketing, Google Ads is one of the most important and widely used channels to grow a business effectively.
As much as every other aspect of online marketing is gaining popularity, so are Google ads. There are several valid reasons why small businesses to big enterprises are inclining towards paid ads more and more apart from focusing solely on SEO.
Let us take a look at why your business needs to invest in Google ads as well to expand globally and reach a highly targeted audience more efficiently.
Provides faster results
In the era of people spending more time on digital platforms, the more visible your brand or business is the more likely you are going to increase the revenue. Brand visibility is thus a crucial part of any business irrespective of the niche and size. While a strong SEO strategy can improve your website ranking and increase brand awareness, it may take a long time to witness the results. Google AdWords provides a much faster result, but it depends on certain criteria like bid amount, ad relevancy, landing page quality, and CTR. A properly optimized ad can rank higher and even get the first position in the search results.
Increase the brand visibility
In traditional marketing brand awareness was confined to only billboards, TV, radio, newspaper, and magazines. Now with the increasing usage of the internet, the approaches differed a lot while the scope of increasing the visibility and expand a business to a global market surface. Businesses now can target a specific set of audiences through google ads and your target audience can reach you within a click.
Helps to outrank ads of your competitors
Google AdWords provides you a smarter way to outrank the ads of your competitors. You have the option to choose ‘Target Outrank’ which will automatically adjust your bid and help you to outrank your competitors in the auction. Where SEO is a time-consuming and tedious factor to rank your website, this option helps you in securing the top position in the ad results.
Remarket to influence the audience
Google ads enable you to remarket your ads which means if a user visits your website through your ads or organically, you can target them later on various Google platforms and influence them to make a purchase. This strategy is helpful and is highly beneficial to gain leads, convert potential buyers and increase revenue.
Though these are the major advantages businesses can take but the benefits are numerous with Google ads. As Google has the highest amount of searches among other search engines, positioning your ad is highly advantageous to increase your brand visibility and overall revenue as well.
5 Crucial Tactics Utilised by SEO Experts
If you think that the current SEO services scenario has outpaced many other digital marketing advancements then you are not alone. In the past year, SEO has emerged as a trusted solution for analysing, understanding and improving web pages. As a result of proper SEO services, online-based businesses attract more customers. But keeping up with the constant changes implemented by Google is getting more difficult for companies relying on its organic search traffic.
Only the most experts stay ahead of the game by exercising some of the tactics to improve the quality of SEO for an e-commerce website.
Improve the overall quality of your website
Google’s search engine is working to serve one major purpose and that is to find as many best possible results for any user’s query. Now, to rank as one of the best search results and show up on the first page of google searches, your overall site has to be high-quality. If the website seems unreliable, backdated, amateur, and irrelevant then Google’s search engine would most probably skip and choose a better quality site.
Make your website load faster for users
Google has admitted that it prefers websites that come with basic elements like relevant content, page ranking, and speed of loading of a website. So, your website must be blazing fast for visitors located in any part of the world. Site speed has become a factor that can either make you break your company’s website. There are certain SEO tools like Test My Site, Accelerated Mobile Pages Project that check site speed.
Optimise your site for voice searches
One of the most used methods of searching with Google has to be voice search capability. Most adults in developed countries are into voice searching instead of just typing in what they need at a particular moment due to convenience. Therefore, optimisation for voice search has to be a major part of anyone’s SEO strategy from this year onwards. It is advisable to remember that using long-tail keywords and structured data can help you ace voice search optimisation.
Design everything to be mobile-friendly first
It is a fact that all businesses have a huge number of smartphone users in their community. The first step to attract smartphone users to get interested in your site is to make it mobile-friendly entirely. Sometime in the previous year, Google announced mobile-first indexing that gives a preference to mobile-version of websites over the desktop version. So, now mobile sites are as much essential as a desktop website in Google’s eyes.
Shifting your focus from keywords to Topic Clusters
With time it getting difficult to predict Google search engine’s favourability. The best way to show up on search results is to understand the user’s intent for searching a particular thing. This cannot be achieved if you look at keywords but ignore their context. Knowing what your audience wants and creating topic clusters to satisfy user intents would go a long way in improving the SEO strategy of any website.
Keep in mind that professionals never compromise when it comes to staying ahead of SEO tactics at any particular time.
SEO vs. PPC- which one is the best for your business and why?
Search engine optimization and Pay-per-click campaigns are two of the most common approaches of any digital marketing strategy. Some marketers prefer SEO over PPC and some the other way around. Understanding your potential customers and how they use the web is essential to determining whether paid search, organic search, or a combination of the two is the right strategy for your specific and ever-changing situation. Having a clear idea about the differences will thus help you to decide which approach is best suited for your particular marketing strategy.
SEO vs. PPC
When it comes to SEO vs. PPC, there are two major differences. The first is that paid ads appear at the top of the website, above the organic listings. The second difference is that SEO traffic is free, while PPC traffic has a CPC. SEO and PPC are much more effective when they are combined and strategically aligned.
Let us take a look at how SEO and PPC are effective for the growth of your business individually.
Visibility in search engines for your targeted keywords puts your company in front of potential customers in the same way that advertising does, and it helps to raise brand awareness. Searchers who are seeking the information as part of their research that will lead to purchase will become familiar with and trust your brand eventually. You may establish yourself as an expert on a particular subject by maintaining a healthy SEO strategy.
Organic search engine traffic can have a better return on investment than traditional types of paid ads, and it can definitely outperform PPC at times. Organic search visibility isn’t easy or quick, which is both a good and a bad thing. Your competitors won’t be able to buy their way into the organic results once you’ve established yourself. If your competitors rely on paid search, this can certainly give you a competitive advantage.
There are definitely drawbacks to SEO. Organic traffic can be difficult to come by in many situations, and you can find yourself vastly outnumbered. If you’re just getting started and the keywords you’re targeting are dominated by Amazon and eBay, you may want to reconsider your strategy.
There are certain differences between PPC and businesses often rely on paid campaigns for those reasons. The main reason would be the position of the ad on the page. Above-the-fold content is basically dominated by paid search. Even if a user chooses to scroll past the paying search ads, they will still be visible on desktop and mobile. You have far more granular control over your advertising messages and far more room to distribute them.
Calls, locations, site links, and pricing are only a few of the possibilities for dominating the page with advertising. PPC allows you to reach out to potential customers in a highly targeted manner. Search keywords, time of day, day of week, geography, language, device, and audiences based on previous visits can all be used to target ads.
PPC can be expensive. Although this is not always the case, expenses can quickly mount. These costs can quickly escalate if you’re targeting whole countries or running international campaigns.
SEO and PPC
Both SEO and PPC have benefits and drawbacks, and they perform best when they work hand in hand. If you can get SEO and PPC to work together, you can always get results that are better than the sum of their parts.
An integrated search strategy that considers both SEO and PPC is possibly the best solution for any business. Using both paid and organic channels improves results in each channel. Determining the marketing approach and the size of the business, you need to focus on a comprehensive search engine strategy rather than focusing solely on SEO or PPC.