I was told that conversational content is what we need now!
Well – I did not know much of this when I started my career, but perhaps it’s needed now. Do search engines love it or do the audience love it? If these are your exact thoughts, I might be able to help you a bit. Keep reading as we dive into conversational content.
First – what is conversational content?
There is no thumb-rule. It is the content written in the tone of a conversation. Now, what does it mean?
It means, you will write just as you talk.
Interesting – isn’t it?
But what about sentence construction, paragraph, tone, language skills, writing ethics? All that is not needed?
Ah..no, perhaps Not.
So, how do we get started?
Ask Questions That Engage the Readers
Now, for a second, think about all that you have read till now. Wasn’t like I was having a conversation with you or was it like an article?
Right – this is what conversational content is all about. It can begin with a question – it makes the reader think, relate and understand the content. This is where the engagement begins.
So, we can say, it is all about asking the right questions and NOT just random questions. You have to ask your readers something which makes them reflect or think.
As a writer, you have to strike a conversation with your reader – they will answer you silently and wouldn’t even realize that they have ready more than 500 words of content.
It is about hijacking the attention of the reader – it is about making a reader think so.
Let’s see an example of an introduction
Do you often scratch your head when you need to buy some jewellery for your girlfriend? How do you choose what to buy? From where do you buy? How do judge the quality or ensure that the design is trendy?
So, that was conversational content – more like someone talking to you and lesser of you are writing an article.
2) Short Sentences are What You Need
We all love to travel and explore. Some love beaches. Some are fond of mountains. Many others just love to travel. It is just about moving out of your home and seeing new destinations and exploring places. Each place has something new to offer and people travel just for it.
3) No – Your Readers Do Not Need Complex Words
Simple words are easy to grasp. They do not require additional decoding. No stress in trying to understand them.
Complex words will NEVER impress your readers. In fact, they are just a sign that it’s a writer showcasing his/her English skills. Who wants that?
Online content is written to attract the attention of readers and not to turn them away.
Whenever I come across an article loaded with big words and complex sentences, it’s a simple reminder for me, that there is a writer at work. It reminds me that the vocabulary of the writer is much better than mine. Perhaps more qualified than me?
Definitely its not my cup of tea to understand what the article is about.
Keep in mind, that if your article reminds the writer that there is someone at work, it shatters the whole purpose of writing.
When you are writing web content, it is for your readers to get the information they want.
It is not for scaring them away with your linguistic skills.
Just keep it interesting and simple – that is all about conversational content.
4) Mind the Grammar
5) Stay Away from Big Chunks of Content
6) Use More of ‘You’ and ‘We’
7) Use Examples