Are you just starting to blog and wondering how to write SEO friendly blog posts? I have many friends who put in a lot of hard work in their blogging, but still, they lag somewhere. In spite of all efforts, their blog views do not increase.
Writing good quality or informative blog posts is not enough. It is important to ensure that these blog posts or articles are SEO optimized.
Now, what is SEO and what does it mean by an ‘SEO optimized’ blog. Can anyone do it?
SEO means search engine optimization and this is the practice of increasing the quality and quantity of traffic to a website. This is ensured through organic search results. And to ensure that this optimization takes place, bloggers need to write SEO friendly blog posts.
So, here comes the question again – how to write these SEO friendly blog posts?
First let us agree that though you will be optimizing your website for SEO, you also need to remember that it is not too easy to write blog posts. These require skills because it is not just about gathering information and putting up a blog.
How to Optimize Blog Posts for SEO
If you want to optimize your blog posts for SEO, you have to ensure that the content offers value to the readers. It needs to be informative, engaging and value. Most important, it should use keywords properly.
First and foremost – content structure
A writer needs to think about the content structure, research interesting and useful facts and ensure that the blog is enjoyable. Remember, your blog post will become popular only when people understand your article and find it useful.
Only then will your readers share your article which finally helps in increasing the rankings. So, work continuously on ways to improve your writing, so that your blog becomes SEO friendly.
So, here are some ways to ensure that your blog is SEO friendly.
Keywords Are The Way
If you are optimizing your blog or article for SEO, you have to ensure that keywords are used properly. Keywords can be of two types – are primary and secondary keywords. There are many rules of using keywords which includes the following:
- Keywords should be provided by SEO professionals after proper research.
- These should appear in the title.
- They should be there in the first paragraph.
- You have to ensure that they occur throughout the article.
- They should not be forcibly inserted or stuffed.
- They should flow naturally.
Do Not Just Write Randomly
Before you start working on your blog, you should prepare well. You should be clear about what you wish to tell your readers. You have to be sure about the central question that you want to answer. It is also important to be clear about the purpose of the article. You can write down all answers to questions as you think about searching intent someone can have. Thus, if you look at the search results for the specific search term, you will get an idea on how to rank.
Prepare a Structure of The Post
If you wish to write an SEO-friendly blog post or one which is readable, you need to have a clear structure. Thus, with a clear structure we mean the following:
- There will be an introduction in which the topic is introduced.
- It should have a body where the primary message is usually written.
- There will also be a conclusion where the main ideas are summarized or where you can draw a conclusion.
Your Blog Should Have Paragraphs & Headings
Most writers use paragraphs, but it is true that these are often not used well. You should not search a sentence in a new line because it seems good. Also, you should not make the paragraphs lengthy unnecessarily. You will have to ensure that each paragraph should have its own idea.
Thus, the main idea should be ideally summarized in a sentence. You do not have to use many sentences to explain a certain idea.
If the blog has proper headings, it will help the readers in understanding what the text is about. Your subheadings can lead the articles. Your subheadings can help in scanning a page and clarifying the structure of articles. This is necessary for not just readability but also for SEO.
It is recommended to use some keywords in subheadings. However, if you use the keyword in each heading, the text can look unnatural and a bit clunky. Your readers will not like it.
Using Transition Words
Transition words help people in scanning through text and understanding relationships between paragraphs and sentences. Thus, whenever you are writing a blog post do not forget to use transition words.
Short Sentences and Short Paragraphs
Search engines do not prefer long and complex sentences. Besides, content is mostly viewed on mobile phones these days. If paragraphs are too long, they tend to get boring and lengthy when viewed on a small device.
Thus, the trick is to use short sentences – remember, words in a sentence should not be more than 20. Also, each paragraph should be of 3-4 lines and not more than that. This helps in improving the readability of an article. Search engines prefer blogs that have high readability scores.
Linking is Necessary
If you wish to make your blogs SEO friendly, you have to link your blog. You should create internal as well as external links. However, it is important to create links that are useful for the reader. You simply cannot link any word to another article appearing on another website.
Let’s understand the linking concept which makes an article SEO friendly.
For example, you have a paragraph and there is a sentence that you wish to link:
Eg: Planning to visit some of the top temple towns of India?
Now, you know you have to create a link and you choose to link the word India with the Wikipedia page. Now, you have to think here. Any reader who is planning to visit India for temple towns already knows a lot about India. So, the Wikipedia page will not be quite helpful.
Instead, if you link the word temple towns with a ‘list of Hindu temples in India’ with Wikipedia, it is going to be helpful for your reader.
Thus, creating links is not enough. The link should be helpful to the reader. Similarly, you need to create other articles that are relevant.
Use Category and Tags
Whenever you post your blog on an online platform you need to ensure that you put it in a specific category. You can also give it some appropriate tags. Tagging is an important part of SEO and helps users in finding the content. When posts are categorized under different categories, it helps users to find blog posts of the same category.
Add Images and Image Tags
Images help in making the most attractive. Do not forget to add relevant and copyright-free images to your blog. There are many websites like Unsplash and Pixabay which offer copyright-free high-quality images. So, add relevant images, and do not forget to add alt tags for these images.
How Do You Write an SEO Friendly Blog?
If you want to write an SEO-friendly blog, you have to follow all the above points. It will ensure that your blog is high-quality, it is informative, and offers value to the readers.
Share it On Social Media
The power of social media in the present times cannot be denied. Once you have completed your article, you should share them on social media such as Twitter, Facebook, Pinterest. It helps in increasing the popularity of the article.
Go ahead and write blog posts and articles which are SEO-friendly because these are the ones that will help in improving your search engine rankings.