So, you wish to hire PPC consultant and wondering if its going to be a good investment?
In the battle for marketing money, SEO and PPC are constantly competing with one another. As Google changes its algorithms, companies find themselves in a difficult position by competing against moving goals.
SEO can be a slow process and in this competitive market, businesses may never be able to hold on to the number one ranking they desire. That is why more money is invested into PPC advertising.
The Potential of PPC
PPC advertising has the potential to deliver traffic that you target to achieve, but it takes technical knowledge of how to do it properly. Even people with years of marketing experience are vulnerable to mistakes when they enter into a new market. That is why a PPC expert is needed so that he can review every potential side of your account, look for ways to improve on the copy and the landing page.
There is a reason why PPC experts charge an amount for management, so if you are thinking of setting up your own Google AdWords account, don’t. If you are new in PPC, then you must not know that hiring a professional would cost you much less than setting up your own PPC campaign.
So here are some reasons why you should hire a PPC consultant rather than doing it on your own.
Keyword research is not easy:
Researching keywords is very crucial to your success and that is why PPC experts spend a lot of time at the beginning and throughout the process. If you pick the wrong keyword then you might spend a lot of cash without getting proper results from your campaign.
That is why PPC professionals take this amount of time. They take time to research keywords so that you can get every penny back that you invested. Keywords not only helps you to get more traffic but also helps you to get a proper ranking in the search engine. And PPC professionals make it easy for you.
Evade wrong advertisement copy:
PPC professionals have the ability to perform competitive research. They understand how to find a good copy and then they study your competition before they form ads based on what they know. This kind of copy is not something that a beginner can do overnight, especially when every word means something. A good copy can elevate your campaign’s click-through rate and provide you with more conversions.
But a bad copy does not convey a good message and it is only trying to get more traffic which results in low conversion. Now think about if you want to spend a lot of money on a bad copy just to see it getting wasted or you want you to spend on a good one so that it can give you more conversion.
Tracking requires technical expertise:
The ability to track not only sales but also where those sales are coming from is the foundation of any good PPC program. Great analysis can show you which keywords and placements are likely to bring more conversions. Also tagging your campaigns helps you to see which ones are most effective.
At least a basic HTML knowledge is required to track code installation. So, if you don’t have that kind of knowledge, it is better if you leave it to professionals.
Focusing on other facets:
When you are running a business, there are a lot of areas that need your attention so that you don’t lose what you have. Do not try to do anything that you don’t have any knowledge of. You might end up knowing a little bit of everything and losing whatever you have.
That is why it is better to focus on the areas where your supervision is needed. Leave the management of your PPC accounts to a professional so that it gets proper attention. This way you would be saving a lot of money and helping your business to grow more.
Unless you have any prior knowledge or experience with PPC advertising, you should never try to do it yourself. Always trust a PPC professional or an agency so that it gets easier to run the business you own. It is important that your business gets a proper responses from the target audiences.